Mastering the Art of Design Briefs in preparation to Hire a Graphic Designer

Creating a design brief can seem overwhelming, but it's an important step in ensuring a successful project.

So, you’ve found a graphic designer who fits your business needs like a glove? A good design brief is like a roadmap that guides both the designer and you, the client, on the creative journey.

Why do design briefs matter? A design brief gets your vision across to the designer and it is key to getting the results you want.

A good design brief is a perfect tool to get the designer on the same page as you.

*Usually, I am able to develop a design brief in a Client Consultation Questionnaire, however, the creative process + brand strategy flows efficiently when my clients had a well-informed and data-driven design idea of what they needed and envisioned.

What is a design brief, you ask?

It's an invitation for creative collaboration. Your chance to work together with the designer to bring your ideas to life.

What should be included, you're wondering?

Keep it simple yet specific: what you're looking for, your goals, inspiring visuals, your timeline, and your budget. Get ready to get creative!

Discovering Your Unique Design Needs

What makes your company unique and special? What's the vibe and personality that will make your project stand out? Knowing the answers to these questions will help you create a brief that reflects your individuality. Keep in mind… you’re still thinking of your audience/your ideal client or customers as your vision is infused into their experience with your brand.

Now, let's talk about what you're looking for in this project.

Is it a branding overhaul or just a new sign for your store? Whatever it is, we want to know all about it. Get as specific as possible. The more information we have, the better the design outcome will be.

About the inspiration behind your design! What gets you excited about this project? Is it a particular color scheme or style? Share any visuals or examples that come to mind. We can't wait to see what you come up with, but also, no pressure. Picking a designer with work that captures your brand’s vibe is powerful.

Being Clear and Concise with Your Request

Let's get straight to the point: what do you need? For your design brief to be effective, you need to be clear and concise with your requests. Tell us exactly what you're looking for.

Are you on a tight deadline? Let us know.

Do you have any specific requirements or limitations to consider? Share them with us. Remember, the designer isn't a mind reader. Being specific with what you need will ensure that you get exactly what you're looking for.

Conveying Your Company's Personality and Vibe

Show Off Your Vibe:

Your company's personality and vibe are what make you unique. It's time to show them off! Let the designer know what sets you apart. Are you formal or playful? Edgy or classic? Every design element should reflect your brand identity.

Take inspiration from your company culture or mission statement. Share any relevant stories or images. A good designer will take all of this into consideration when creating your design.

Collaborating to Create a Design That Wows

Collaboration is key to creating a design that wows. Your designer is a creative partner, not just a service provider. Be open to their ideas and suggestions. Work together to refine the details and craft a design that meets your needs and exceeds your expectations.

Provide timely feedback and communicate any changes or issues that arise. The better the communication, the better the design outcome.

Finding the Perfect Graphic Designer

Ready to Find Your Match? Now that you know how to craft a killer design brief, it's time to find the perfect graphic designer for your project. Look for someone with experience in your industry or with similar projects. Check out their portfolio to get a feel for their style.

Remember, communication and collaboration are key. Choose a designer who is responsive, professional, and confident in their abilities. Together, you'll create a design that you'll be proud to show off.