How many logos does my brand really need?!
You’ve got your brand name locked in and you are ready to give your great business a stand-out personality and vibe! You need a:
PRIMARY LOGO
Primary Logo
As the face of your business, your primary logo should be:
clear
straight to the point
legible
and represent your brand
which will allow it to be easily recognizable.
SECONDARY LOGO
Secondary Logo
A variation of your primary logo - created to fit better as needed. So, if your primary logo is horizontal, your secondary logo would be stacked. Often it will be the opposite of the primary.
BRAND MARK
Brandmark
An abstract variation for your brand that can stand alone or can be paired with your primary and secondary logo.
ALTERNATIVE LOGOS
Alternative Logos
Stacked, vertical, horizontal, animated, and custom variations to better fit unique spaces or needs.
When developing your brand identity, it's important to consider how your logo will be used to ensure that you have everything necessary to trademark, launch, or relaunch your brand. Make sure you're fully prepared to represent your dynamic business!
